MARZ Wins Gold Merit Award for Technology in Entertainment

 
 
 

 Monsters Aliens Robots Zombies (MARZ), the technology and visual effects (VFX) startup helping Hollywood studios deliver feature-film quality visual effects on television timelines, today announced it was named the gold winner in the Merit Award for technology in the Entertainment category for its ground-breaking AI for VFX solution. The Merit Awards for Technology were judged based on submissions that addressed technologies that touch every part of our lives ranging from consumer and business-to-business products, solutions, leadership and innovations.

“Having our AI for Hollywood technology recognized for its contributions to the continued growth of the entertainment industry worldwide is a nod to the innovative approach we have taken with delivering feature-film quality VFX on TV timelines,” said Jonathan Bronfman, co-founder and co-president of MARZ. “Our AI for VFX solution is disrupting the entertainment industry by using proprietary technology to exponentially reduce the amount of time VFX artists need to work on shots and eliminate capacity restraints. It’s thrilling to see our innovation recognized through this award.

The visual special effects (VFX) industry is facing a tremendous project backlog, mainly due to a lack of VFX artists to support the growing demand. By bringing together artificial intelligence (AI), computer graphics, and computer vision, MARZ is pioneering a new breed of VFX solutions that add net-new capacity to the industry, while significantly increasing the speed and lowering the cost of outputting feature-film level quality VFX. Through the use of AI, MARZ aims to democratize VFX and make it far more accessible to creatives around the world. 

As both a technology startup and one of the fastest growing VFX studios in the industry, MARZ has earned its enviable reputation for leveraging technology to deliver a best-in-class product within record timelines. MARZ is proving that AI-enabled VFX can deliver feature film quality VFX with rapid timelines at affordable pricing, on demand. MARZ’s first AI for VFX solution has been used on over 20 Hollywood productions, while the company has completed over 110 projects for clients ranging from Marvel and Disney to AMC, Peacock, and Apple TV, most notably Marvel’s WandaVision and Moon Knight, HBO’s Watchmen, Netflix’s Stranger Things, and Apple TV’s Invasion.

 
Daniel Delfino